Jewel of Africa: Journey Mapping

Doing a journey map and creating a user persona for an up and coming tourism agency company was one of my most exciting projects to date! After conducting two different interviews, I created a fictional user persona through Figma and depicted the process a potential user might take from a simple “fun places to travel to” search to post-tour, and listed potential opportunities for JOA to take and pain points to avoid at every step of the way.